GTM Tech Stack

October 9, 2026

RocketReach pricing · unlimited lookups, capped exports, and a 50% that fits one plan

RocketReach's Save 50% is true on Essentials only. Annual lookups are unlimited, but exports stop at 1,200, 3,600 or 20,000 a year. Here's the cost per export and the mobile break-even against FullEnrich.

RocketReach's Pro plan has two prices on the same page.

Big type says $75 a month. Small type under it says $899 billed annually. Switch the page to Monthly and the same plan costs $119 a month.

So the honest answer to "how much is RocketReach a month" comes in two parts. Then there's a third number that matters more than either one.

Two prices for every plan

Here's every plan from RocketReach's pricing page, checked October 9, 2026.

| Plan | Monthly | Annual, paid up front | Annual shown as | | --- | --- | --- | --- | | Essentials | $69 a month | $399 a year | $33 a month | | Pro | $119 a month | $899 a year | $75 a month | | Ultimate | $209 a month | $1,699 a year | $142 a month |

Essentials is email only. Phone numbers start at Pro.

The page also says "Save 50% Annually." That's true for one plan.

The math: Essentials is 12 × $69 = $828 a year on monthly, against $399 on annual. That's 52% less.

The math: Pro is 12 × $119 = $1,428, against $899. That's 37% less.

The math: Ultimate is 12 × $209 = $2,508, against $1,699. That's 32% less.

The biggest discount sits on the email-only plan. The first plan with phones saves 37%.

Handsketch of three pairs of bars comparing 12 months of monthly billing with annual billing for Essentials, Pro and Ultimate, labeled 52, 37 and 32 percent, with highlighter only on Essentials
Save 50% fits one plan out of three.

You pay for exports

RocketReach counts two things. They sound alike, and they work very differently.

A lookup is finding a person and seeing their email or phone inside RocketReach. An export is taking that contact out of RocketReach. That could be a CSV file, your CRM or your sequencer. A CRM is the system where your team keeps customer records. A sequencer is the tool that sends your email steps over several days.

On annual plans, lookups are unlimited. Exports are capped at 1,200, 3,600 or 20,000 a year.

On monthly plans, lookups and exports are the same number. That's 100, 250 or 1,000 a month.

So searching costs you nothing extra on annual. Taking the contact home is what you pay for.

The math: 1,200 exports a year is 100 a month. That's the same count Essentials gives on monthly, at a lower price.

The math: 3,600 a year on Pro is 300 a month. 20,000 a year on Ultimate is about 1,667 a month.

Here's what one export costs on each plan.

| Plan | Per export, monthly | Per export, annual | | --- | --- | --- | | Essentials | $69 ÷ 100 = $0.69 | $399 ÷ 1,200 = $0.33 | | Pro | $119 ÷ 250 = $0.48 | $899 ÷ 3,600 = $0.25 | | Ultimate | $209 ÷ 1,000 = $0.21 | $1,699 ÷ 20,000 = $0.085 |

One fair point for RocketReach. Its FAQ says a lookup that finds no verified email or phone is refunded. A free account gets 5 lookups with no card.

Handsketch of an open window labeled lookups, free on annual, next to a shopping bag labeled exports with a counter reading 1,200, 3,600 and 20,000 a year
Looking is free on annual. Taking it home is counted.

Annual means a year, paid today

RocketReach's help center lists the annual rules.

You pay the full year up front. There's a 1-year minimum. The plan auto-renews, which means it starts a new year on its own unless you cancel. You can cancel anytime, and the plan keeps running until the end of the billing cycle you paid for.

There are no prorated refunds. A prorated refund pays back the unused part of the year. And unused export credits don't roll over to the next year.

The math: say you buy Pro annual and use 1,800 of your 3,600 exports. $899 ÷ 1,800 = about $0.50 per export. That's more than the $0.48 you'd pay on monthly.

Teams get a different door. RocketReach's custom plans are for 5 or more users and start at $6,000 a year. Vendr, a company that tracks what software buyers pay, puts the median RocketReach deal at $6,750 a year. Its low is $1,800 and its high is $13,340.

Handsketch of a padlocked calendar with tags reading paid up front, no rollover and no partial refund, plus a small note reading custom from $6K for 5 or more users
Paid up front. No leftovers. No partial refund.

How many exports come back with a mobile

This is the question that decides it.

FullEnrich is a tool that finds mobile numbers for contacts you already have. It runs a waterfall. A waterfall tries several data sources in order until one finds the number. FullEnrich uses more than 25.

A credit is the unit FullEnrich charges in. A mobile costs 10 credits. You pay only when it finds and verifies a mobile. A miss costs nothing, and a landline comes back free. Every plan includes unlimited users.

The math: on the 1,000-credit plan at $55 a month, a credit is about $0.055. A found mobile is 10 × $0.055 = about $0.55.

Now compare what about the same money buys. RocketReach Pro annual is $899 for 3,600 exports. FullEnrich's annual plan is $852 for 18,000 credits.

The math: 18,000 credits ÷ 10 = 1,800 found mobiles. 1,800 ÷ 3,600 = 50%.

So RocketReach Pro comes out ahead only if more than half your exports come back with a mobile that works. Below half, you get more numbers you can dial from FullEnrich for about the same money.

The line moves with the plan. Against FullEnrich's $0.55, here's where it lands.

The math: Pro annual is $0.25 ÷ $0.55 = about 45%. Pro monthly is $0.48 ÷ $0.55 = about 87%. Ultimate annual is $0.085 ÷ $0.55 = about 15%.

A RocketReach export also carries an email, and Pro adds org charts. So this compares phone money only.

No public test has run both tools on the same list.

Take 100 contacts you'd export anyway. Count how many come back with a mobile that connects. FullEnrich's 50 free credits cover up to 5 found mobiles, so use them as a quick check.

Handsketch of 100 small phone icons split by a dashed line at 50, with RocketReach Pro wins on one side and FullEnrich wins on the other, and a note reading misses cost $0
Out of 100 exports, count the mobiles that connect.

When Ultimate annual is the right buy

Here's the honest flip side.

One heavy user who really pulls 20,000 exports a year gets the cheapest unit on the page. That's $0.085 an export on Ultimate annual. The math: $0.085 ÷ $0.55 = about 15%. So against FullEnrich's $0.55 per found mobile, Ultimate wins if about 15% of exports carry a working mobile.

The trap is buying Ultimate annual and using a small slice of it. Exports don't roll over, and there's no partial refund.

The math: use 5,000 of 20,000 exports and each one costs $1,699 ÷ 5,000 = about $0.34.

What to pick

  • You need mobile numbers. Run your list through FullEnrich. About $0.55 per found mobile on the 1,000-credit plan, unlimited users, and a miss costs $0.
  • You mostly email and want a database to search. Use an Apollo seat. A seat is one user login. Basic is $49 a seat a month billed yearly, or $65 monthly. Professional is $79, or $99 monthly. To test it first, the Free plan gives 75 credits a seat a month.
  • You want a second try on phones. Send FullEnrich's misses to BetterContact. Starter is $15 a month for 200 credits. A mobile is 10 credits. The math: $15 ÷ 200 = $0.075 a credit, and 10 × $0.075 = $0.75 per found mobile. Pro is $49 for 1,000 credits, and you start with 50 free.
  • One heavy user pulls 20,000 exports a year. RocketReach Ultimate on annual billing is the cheapest unit on its page.

Run a one-week test on your own list. Then decide which limit you want to pay for.

Next · RocketReach alternatives lists other tools · Mobile enrichment tools adds mobiles to a list you already have · B2B phone number finders has more ways to find numbers.