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LeadMagic vs Prospeo · plumbing vs sniper
You're here because LeadMagic and Prospeo keep showing up in the same Clay chain. They are not one-to-one substitutes. LeadMagic is API plumbing. Shared credit pool, published dollars, mobile at 5 credits. Prospeo is database plus Chrome plus enrich. Strong one-by-one LinkedIn motion, weaker as a blind bulk dump. This page settles which slot each fills, and why most operators keep both.
who wins
Who wins
Default LeadMagic inside Clay when mobile burn and published dollars matter. Default Prospeo for LinkedIn one-by-one and long-tail sniper. Most operators keep both in one chain.
- LeadMagic is API plumbing. Prospeo is database, Chrome, and enrich. Neither is a managed waterfall.
- LeadMagic wins mobile credit math at 5 versus 10, plus a shared plan-level pool with Essential-plus rollover.
- Prospeo wins LinkedIn one-by-one and long-tail sniper hops where bigger names miss.
- Do not dump blind Sales Nav bulk into Prospeo. Match rate can crater and some paths charge the row anyway.
- The production pattern is cheaper finders, then LeadMagic and Prospeo, then FullEnrich last.
- A/B 100 to 500 of your own rows before you lock annual.
The tools
Scorecard
| LeadMagic | Prospeo | |
|---|---|---|
| Category | Enrichment API and BYOK workhorse with Clay native plus REST, MCP, and CLI. Search and export on Essential-plus. | Hybrid platform with searchable database, Chrome, intent, and enrich API or MCP. |
| Best for | Clay, n8n, and Claude waterfalls, agencies sharing one credit pool, mobile-heavy motions, and pay-on-found plumbing. | Sales Nav and LinkedIn one-by-one, lookalike and intent UI, and long-tail sniper hop when bigger names miss. |
| Entry paid (Sep 2026) | Basic is $49.99 per month for 2,000 credits. Essential is $99 for 5,000. Growth is $249 for 20,000. Annual is 10x monthly, which is two months free. | Official dollar Gap, because the JS pricing page was not extracted. Help plans: Free at 100 credits, Starter at 2,000, Growth at 5,000, Pro at 15,000 per user per month. Widely cited secondary stickers are $49, $99, and $249 monthly, not live-extracted. |
| Work email credit | 1 credit. not_found costs 0. | 1 verified. No result costs 0. Re-enrich within 90 days costs 0. |
| Mobile credit | 5 credits, best published among common cascade APIs here. About $0.125 at Basic $49.99 for 2K. | 10 credits, or 9 if email already revealed. Dollars per found need live pricing. If the cited $49 for 2k holds, about $0.25. |
| Validation | 0.25 per billable check. | Bundled with the verified reveal model per help docs. |
| Seats / rollover | Plan-level shared pool. Essential-plus rollover up to two months banked. Basic has no rollover. | Per-user credits. No rollover. Yearly is discount plus full year credits upfront per help. |
| Miss policy | not_found costs 0 on enrich. Fourteen-day money-back on first subscription. | Help says no-result enrichments cost 0. Some operators reported charged-on-row on bulk Sales Nav export. That may be Search API at 1 credit per page, or an older meter. Do not flatten to always charges misses. |
| Search / Chrome / intent | Thin on Basic. Search and export from Essential-plus. No Chrome-first motion. Honest about being plumbing. | People and company search is the product center. Chrome extension. Intent topics. CRM on Growth-plus. |
| Clay cascade role | Mid-chain workhorse or early cheap hop, often 1 Clay credit. Strong mobile hop. | Early or mid hop or late sniper, often 2 Clay credits. Often returns hits where the bigger names fail. |
Who for
pick LeadMagic
- Mobile enrichment volume is real and you want published mobile at 5 credits, not 10.
- You need verified dollar plans and a shared credit pool across REST, Clay, MCP, and CLI.
- You already BYOK into Clay and want low-drama mid-cascade plumbing.
- Lumpy agency volume where Essential-plus 2x rollover beats per-seat expire.
- Basic search and export is optional. API find is the product.
pick Prospeo
- You want Chrome plus people search plus intent UI, not API-only plumbing.
- LinkedIn and Sales Nav one-at-a-time is the daily motion.
- Your ICP tests show Prospeo clearing emails earlier or as long-tail sniper where others miss.
- You accept mobile at 10 credits and will gate dials.
- You will confirm live Prospeo dollars in browser before annual. JS Gap on the public page.
FAQ
Are LeadMagic and Prospeo the same product?▾
No. LeadMagic is enrich API plumbing. Prospeo is database, Chrome, and enrich. Pick Prospeo for prospecting UI and intent. Pick LeadMagic if you already source elsewhere. Neither is a managed multi-provider waterfall. That is FullEnrich or BetterContact.
Who goes first in Clay?▾
Split patterns. Some stacks run Icypeas then Prospeo then LeadMagic then BetterContact. Others run Prospeo then LeadMagic then FullEnrich. Others put LeadMagic early at 1 Clay credit and Prospeo late at 2 Clay credits as niche long-tail. Condition on empty. A/B your ICP.
Why does LeadMagic win mobile credit math?▾
Official tables: LeadMagic mobile is 5. Prospeo mobile is 10, or 9 if email already revealed. Email floors rhyme at 1 credit. Phone-heavy motions should prefer LeadMagic unless Prospeo coverage clearly wins your A/B.
Miss billing conflict on Prospeo?▾
Official help: no-result enrichments cost 0, and re-enrich within 90 days costs 0. Some operators said a bulk Sales Nav export charged per row whether anything came back. That may be Search API at 1 credit per page of up to 25 with no contact data, or an older meter. Do not flatten to Prospeo always charges misses. Confirm the endpoint you call.
Rollover and seats?▾
LeadMagic has a plan-level pool. Essential-plus banks up to two months. Basic does not roll. Prospeo has per-user credits with no rollover. Yearly plans unlock full year credits upfront per help.
What about Prospeo dollar pricing?▾
Help docs publish credit counts per plan. The official pricing page did not yield dollars in the Sep 2026 fetch because of a JS Gap on the public page. Secondary recaps cite $49.99, $99, and $249 monthly. Label those secondary. Confirm live dollars before you model TCO.
Can I use both in one Clay table?▾
Yes. That is the default operator pattern. Conditional only-if-empty columns. Stop on first valid. Verify every hop.
Chrome and LinkedIn one-by-one?▾
Prospeo. LeadMagic is plumbing across API, CLI, and MCP. Operators who love Prospeo for one prospect at a time on LinkedIn often stop feeding it bulk lists because that is not the job it is built for.
Who should NOT buy LeadMagic?▾
Skip if you want an all-in-one engagement platform or Chrome-first SDR motion. Skip Basic if you need search and export, which starts at Essential-plus. Skip if you refuse API or Clay wiring and only want a managed cascade button.
Who should NOT buy Prospeo on this page's math?▾
Do not lock annual on third-party dollar rumors until you confirm live pricing. Skip if dial-heavy volume cannot absorb mobile at 10 when LeadMagic publishes 5. Skip bulk Sales Nav dumps if your test craters. Use it one-by-one or as a late sniper hop instead.
Is either a sequencer?▾
No. Export into Instantly, Smartlead, Clay Sequencer, or Apollo. Buying either expecting sequences is the wrong RFP.
What should I do next?▾
Name the stuck slot. Dial-heavy Clay or API plumbing with published dollars? Open LeadMagic. LinkedIn one-by-one or long-tail sniper? Open Prospeo and confirm live pricing. Already cascading? Wire both only-if-empty, stop on first valid, and A/B before annual.
next step
Closing
If dial-heavy Clay or API plumbing with published dollars is the stuck job, open LeadMagic. If LinkedIn one-by-one or long-tail sniper is the stuck job, open Prospeo and keep bulk dumps out of it. If you're already cascading, keep both in the chain and stop arguing which logo is the whole enrichment stack.